Website Visits
8,420
↑ 12% vs last month
Social Reach
24.3K
↑ 8% vs last month
Engagement Rate
4.8%
↑ 0.6pp vs last month
Avg Review Score
4.3
142 total reviews
New Reviews
11
8 positive · 3 need response
Event Inquiries
6
↑ 2 vs last month
Traffic Sources
Direct
38%
Social Media
32%
Search
22%
Referral
8%
Facebook 14%
Instagram 11%
Google 7%
Review Trend
Average monthly rating · Last 6 months
4.5
Dec
4.4
Jan
4.1
Feb
4.0
Mar
4.3
Apr
4.3
May
6-month avg: 4.3
Stable
Platform Breakdown
Google142
4.3 avg · 62% 5-star
Facebook38
4.5 avg · 74% 5-star
Yelp24
3.9 avg · requires attention
Top Performing Content
May 2025| Content | Platform | Reach | Engagement | |
|---|---|---|---|---|
|
40-Year Legacy Campaign Launch
Apr 28, 2025
|
3,240 | 486 | View → | |
|
Crab Cake Feature — Carousel Post
May 6, 2025
|
2,890 | 412 | View → | |
|
Mother's Day Brunch Promotion
May 10, 2025
|
4,120 | 621 | View → | |
|
Spring Cocktail Menu Launch
May 2, 2025
|
2,450 | 367 | View → | |
|
Staff Spotlight — Chef's Story Reel
May 14, 2025
|
TikTok | 5,680 | 892 | View → |
Monthly Growth Metrics
Website Sessions
from all channels
8,420
↑ 12% MoM
New Followers (Instagram)
@churchvilleinn
+187
↑ 5% MoM
Page Likes (Facebook)
The Churchville Inn
+42
↑ 3% MoM
Email Subscribers
from website + in-restaurant
+64
↑ 8% MoM
Insight Highlights
Top Performer
Mother's Day campaign drove 4.1K reach across platforms — 40% above average post performance. Replicate for Father's Day.
Needs Attention
Yelp rating dropped to 3.9 with 2 new negative reviews about wait times. Recommend ops review and follow-up response strategy.
Opportunity
Legacy campaign content is driving 2.3x higher engagement than standard posts. Prioritize historical photo series for June.