SOP 005 · Weekly Summary Week of May 19–25, 2025

Weekly Report

Internal summary for The Churchville Inn · Generated May 26, 2025

Week in Review

5 tasks completed · 3 in progress · 2 blocked · 4 content pieces published

68%
weekly completion rate

Completed This Week

5 items
Finalized Brand DNA profile sections 8–12
SOP 002 · Ops Team · Mon May 19
Scheduled Mother's Day posts (client approved)
Content · Ops Team · Tue May 20
Updated Business Blueprint scorecard (Section 8.3)
SOP 003 · David · Wed May 21
Tagged and organized 12 new content uploads in library
SOP 004 · Ops Team · Thu May 22
Responded to 2 positive Google reviews
Reviews · David · Fri May 23

In Progress & Pending

3 items
Draft 40-Year Legacy campaign captions (5 posts)
Content · Due Wednesday · 60% complete
Weekly content calendar (May 26 – Jun 1)
Content · Due Friday · 30% complete
Create Private Event inquiry workflow SOP draft
SOP Dev · David · 25% complete

Blocked / Needs Attention

2 items
Review response for Robert K. (2-star, wait time issue)
Awaiting ops team input on Saturday reservation logs
Blocked since May 14
Mother's Day post-engagement report from client
Waiting on client to share their internal numbers
Pending since May 12

Content Published

4 pieces
Spring Cocktail Reel
May 19 · 1.2K views
❤️ 142💬 23
Sunday Brunch Feature
May 20 · 890 reach
❤️ 87💬 12
Staff Spotlight — Chef Maria
May 22 · 2.3K views
❤️ 312💬 45
History of Churchville Inn — Post 1
May 23 · 1.8K reach
❤️ 203💬 34
View Content Calendar

Review Snapshot

Manage →
4.3
142 reviews · all platforms
8
Positive this week
1
Negative this week
Response rate 43%
Unanswered reviews 7

Key Insight

Performance Highlight

Mother's Day campaign drove 2.1K reach across Instagram and Facebook — 40% above average post performance. The brunch feature post alone generated 203 clicks to the website.

Next Week Focus

Prioritize 40-Year Legacy campaign caption drafting, respond to outstanding negative reviews, and begin Father's Day promotion planning for early June publishing.

Priorities for Next Week (May 26 – Jun 1)

Priority A

Complete 40-Year Legacy campaign captions (5 posts)

Due Wednesday · David
Priority A

Respond to 3 negative reviews (2 Yelp, 1 Google)

Due Thursday · Ops + David
Priority B

Draft Father's Day promotion concept + budget

Due Friday · Ops Team
Priority B

Review May analytics and prepare monthly summary

Due Friday · David

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